Advertising is everywhere: The goal of advertising is to boost the business’s bottom line. Advertising achieves this objective in direct, yet often subtle ways.  Advertising instills a sense of brand loyalty.  Advertising also serves to inform the consumer about a product’s features, purpose and functionality.  Another reason for advertising is to increase the company’s market share of a given industry.  If you want to be a growth-focused company that has both client and market options, then you NEED to advertise.